MCP: connect an AI to your analytics

Let Claude, Cursor or any MCP client answer questions from your real numbers.

What this is

MCP is the protocol AI tools use to reach outside data. Once connected, you can ask Claude which page loses the most visitors, whether revenue moved this week, or which AI crawlers read your site, and it answers from your live Termind data rather than from guesses.

The whole path, and where the token sits

Everything is read only. An assistant with your token can look at analytics; it cannot change settings, delete data, or spend money. There is nothing destructive to confirm and nothing to undo.

Set it up

Where to find it: Settings, then MCP

1
Open Settings, then MCPIn any project, open Settings and choose the MCP tab. The connect commands and the endpoint are at the top.
2
Create a tokenName it after where it will live, for example Claude on my laptop. Choose whether it can see every project in the workspace or only this one. The token is shown once; copy it then.
3
Try it in the playgroundBefore connecting anything, run a tool in the playground on the same page. It calls the live endpoint with real MCP messages, so a working playground call means a working connection.
4
Connect your assistantCopy the command for your client from the same page. For Claude Code it is one terminal command; for Cursor and Windsurf it is a small JSON block.

Claude Code

claude mcp add --transport http termind https://www.termind.tech/api/mcp \
  --header "Authorization: Bearer YOUR_TOKEN"

Cursor, Windsurf and other JSON configs

{
  "mcpServers": {
    "termind": {
      "url": "https://www.termind.tech/api/mcp",
      "headers": { "Authorization": "Bearer YOUR_TOKEN" }
    }
  }
}

The tools

Where other analytics MCPs ship a dozen nearly identical tools that differ by one word, Termind ships one breakdown tool with a dimension parameter. Models pick the right tool more reliably when there are fewer of them, and the ones that remain are distinct.

Tool	What it returns
termind_projects	The projects this token can see. Start here.
termind_overview	The whole dashboard in one call: totals, vitals, every breakdown, daily trend.
termind_breakdown	One ranked list: channels, sources, campaigns, pages, entry or exit pages, countries, regions, cities, devices, browsers, systems, or goals.
termind_timeseries	Visitors and signups per day, for trend questions.
termind_live	Who is on the site right now.
termind_crawlers	Which AI crawlers read the site, and what they read.
termind_assistant_referrals	Visitors sent by ChatGPT, Claude, Perplexity and friends.
termind_search_performance	Search Console queries, clicks, impressions, position.
termind_revenue	Subscriptions, MRR and recent payments, in minor units.
termind_people	Search identified users by email or name.
termind_person	One person in full, with their recent events.
termind_funnel	Step conversion through any ordered list of events.

Security

Property	Meaning
Read only	No tool can modify, delete, or purchase anything.
Workspace scoped	A token sees one workspace, or one project. Never your whole account.
Hashed at rest	We store a prefix and a hash. A database leak does not leak tokens.
Revocable	Revoke in settings and the token stops working immediately.
Auditable	Each token shows when it was last used.

Treat the token like a password to your analytics. Anyone holding it can read your numbers until you revoke it. If a token leaks, revoke it in Settings, Developers; connections using it fail from that moment.

If it does not connect

Symptom	Cause and fix
401 or 'invalid token'	The token is wrong, incomplete, or revoked. Paste it again from a fresh mint; there is no way to re-view an old one.
Tools list is empty	The client connected without the Authorization header. Check the header name is exactly Authorization and the value starts with Bearer.
'Pass project' errors	The token can see several projects, so tools need to know which one. Ask the assistant to call termind_projects first, or mint a token scoped to one project.

The playground in Settings, Developers is the fastest diagnostic: it uses the identical endpoint and messages, so whatever it says is what your assistant is experiencing.

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